ta8er

Investors

Investment Opportunity

The Creator Economy Is Broken. We’re Fixing It.

Creators across music, comedy, film, and theater face the same problem: platforms profit from their content while paying fractions of a cent. ta8er flips the model — we put professional-grade promotional tools directly in fans’ hands, turning every audience member into a street team.

Music is our beachhead. The bump-to-share mechanic — where fans physically tap phones to share content — works everywhere people gather around creators: concerts, comedy clubs, film festivals, theater lobbies, and beyond. Our B2B SaaS model captures value at the point of promotion, not consumption, driving organic reach with zero ad spend.

4

Verticals at launch

Music, comedy, film, theater

78%

Fan share-through rate

ta8er pilot program

12x

Organic reach multiplier

vs. paid social ads

0

Ad dollars required

Fan-powered distribution

Market Opportunity

A $250B market with no IRL layer

Every creator-economy platform relies on algorithmic distribution. ta8er is the first to monetize the moment a fan says “you have to see this” — in person. Music is where we start. Comedy, film, and theater are where we scale.

Total Addressable Market

Creator Economy (all verticals)

$250B

Global Music Industry

$28.6B

Live Comedy & Touring

$6.2B

Independent Film Distribution

$4.8B

Fan Engagement Platforms

$4.7B

ta8er SAM (Year 3, multi-vertical)

$680M

Revenue Projection (ARR)

Year 1

$1.2M

Year 2

$6.5M

Year 3

$22M

Year 4

$58M

Year 5

$120M

Competitive Landscape

No one else owns the IRL moment

Across music, comedy, film, and theater — no platform provides a physical-to-digital content sharing loop with built-in creation tools.

Feature

ta8er

Spotify

Linktree

Bandcamp

Live Bump (real-time NFC sharing)

IRL-verified social graph

Label-grade content drops

Built-in Share Studio editor

Multi-platform sharing (6+)

Fan analytics for artists

Content integrity (SHA-256)

Zero ad spend distribution

Free for fans

Business Model

Three revenue streams, one platform

Creator Subscriptions

$20/mo

Dashboard, content drops, scheduling, fan analytics, bump tracking, and campaign management. Musicians, comedians, filmmakers, and actors get professional-grade promotion tools at indie-friendly pricing.

Organization Partnerships

Custom

Multi-creator roster management for labels, comedy networks, film distributors, and theater companies. Team permissions, dedicated content vaults, moderation tools, and priority support.

Bump Credits

Per-unit

Creators and organizations purchase bump credits — a finite commodity transferred only in person via Live Bump or standard NFC tap. Works at concerts, comedy shows, film screenings, and theater lobbies. Each bump also creates an IRL-verified first-degree connection.

Unit Economics

The Bump Economy

Every bump is a micro-transaction that puts real money into creators’ hands. Fan rewards stay in-platform as bump credits — no cash outflow — so 80% of net revenue flows directly to the label.

Per-Bump Revenue Waterfall
Fan pays$1 IAP = 5 bumps

$0.20

App Store cut (30%)Apple / Google fee

-$0.06

Net per bumpAvailable for split

$0.14

Label share (80%)Label splits with artist per deal

$0.112

Platform share (20%)Gross margin

$0.028

Label Revenue at Scale

1,000 bumps/mo

$112label

$28platform

10,000 bumps/mo

$1,120label

$280platform

100,000 bumps/mo

$11,200label

$2,800platform

1M bumps/mo

$112,000label

$28,000platform

Fan rewards are bump-denominated. When a fan’s 5 bumped recipients all listen, the fan earns 1 bump back. This incentivizes sharing without any cash outflow — the full 80/20 net split is preserved on every transaction.

Per-Unit Creator Payout Comparison

Spotify

$0.003

/stream

Apple Music

$0.01

/stream

YouTube Music

$0.008

/stream

ta8er

$0.112

/bump

Why Now

Five tailwinds accelerating ta8er

01

Creator discontent across verticals

Musicians, comedians, and filmmakers are all publicly criticizing platform economics. Streaming pays fractions of a cent. YouTube takes 45%. Ticket platforms take 30%+. Every vertical is seeking alternative models that reward real engagement.

02

NFC ubiquity

Every modern smartphone ships with NFC. The hardware barrier to bump-to-share is zero — no app install required for the initial connection. Works at concerts, comedy clubs, film festivals, and theater lobbies.

03

Zero infrastructure cost at scale

ta8er doesn’t pay to store or serve content. Each label, comedy network, or film distributor provisions their own GitHub organization — passing storage, bandwidth, and CDN costs to the organizations that own the content. ta8er scales without scaling infrastructure spend.

04

Multi-vertical expansion

The bump mechanic is content-agnostic. A comedian bumping a fan at a club, a filmmaker at a screening, an actor at a stage door — every vertical has the same IRL moment where someone says “you have to see this.” ta8er formalizes all of them.

05

Live event resurgence

Post-pandemic, live events are at record attendance across all performing arts. Every concert, open mic, film premiere, and theater run is a bump distribution opportunity.

Get in Touch

Let’s build the future of creator promotion

We’re raising our next round to scale across music, comedy, film, and theater — with zero infrastructure costs per vertical.

jello@ta8er.com

Swap the “j” for an “h” and send us your inquiry.

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